Calling Canuck fans everywhere

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07/09/2010 - Toronto, Canada (Sportsbook Betting Lines) - The word "frenzy" is often used to describe the NHL's free agency period, but sitting here today on July 9th, the word "flop" might be more appropriate in describing the excitement level amongst hockey fans.

In the first two days of free agency there were 52 new contracts handed out, and there have been only seven since.

It would seem that general managers are playing a waiting game, holding their cards close to the vest in order to see how the landscape will look once superstar Ilya Kovalchuk decides on a new home.

After the Russian sniper signs, effectively taking this year's stud off the market, one can expect the deals to start hitting the news wire at more of a brisk pace.

For now, it will be the smaller stories that get some attention, and the Vancouver Canucks are serving up some fodder for the hockey world in that regard.

It was announced earlier in the week that the Canucks would be partnering with Rogers Communications, Canada's largest cable and mobile phone provider, in a sponsorship deal.

By acquiring the naming rights to the team's downtown stadium on Tuesday, the concrete behemoth at 800 Griffiths Way, previously known as General Motors place, will now be Rogers Arena.

Canucks owner Francesco Aquilini and Rogers president and CEO Nadir Mohamed agreed on the 10-year deal that will not only result in the name change, but also some exploration into using the media giant to reach out to Canucks fans.

"We will partner with the Canucks to explore new and revolutionary ways to use wireless technology to engage Vancouver fans any time, any place," said Mohamed, who grew up a Canucks fan in British Columbia.

By the sound of it, some interesting new digital outlets could be developed to enhance the franchise's relationship with its rabid fan base.

The Canucks already have an extremely successful iPhone application on the market, showing how they value the opportunities to connect with people in this digital age. This new partnership is an expansion of that media savvy.

Rogers can add this relationship with the Canucks to their already-impressive resume in pro sports ownership, management and marketing.

The media giant also owns the Toronto Blue Jays franchise and their home turf (Rogers Centre), as well as the naming rights to the ATP pro tennis tour's Canadian pit stop the Rogers Cup.

On the hockey front, the Canucks have made some moves that should contribute to their on-ice success as well.

By signing free agents Dan Hamhuis and Manny Malhotra and trading for the Florida Panthers' Keith Ballard the Canucks have beefed up at both ends of the ice.

Hamhuis, 27, turned down more lucrative offers to play in his home province and will be the lynchpin of the defensive corps, while Ballard, also 27, will join Hamhuis among the top four on the back end and will be an injection of quickness and durability. The move to get Ballard could also allow the Canucks to explore the possibility of moving oft-injured defender Kevin Bieksa for some more scoring punch up front.

With the signing of Malhotra, the Canucks add a gritty third-line center who won more than 60 percent of his draws last season. The face-off specialist will take a leading role on the penalty kill that finished 18th in the league last year.

The Canucks have sent a strong message to the rest of the league, that they believe the window for a Stanley Cup is wide open.

And by partnering with Rogers, it looks like there will be even more ways for Canucks fans to enjoy the ride.

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NCAA Football Betting : USC's reward: Top spot in Top 25

NEW YORK (AP) -By staying away from the cupcakes, Southern California earned itself a slim new ranking.

No. 1 always seems to fit USC.

Southern California jumped two spots to No. 1 in The Associated Press Top 25 on Tuesday, rewarded by voters for opening the season with a dominant performance on the road against a BCS conference opponent.

Georgia and Ohio State, the preseason Nos. 1 and 2, respectively, started their seasons with glorified scrimmages at home against FCS (formerly I-AA) teams. USC, however, traveled across country to face Virginia and could not have been more impressive in a 52-7 victory.

Georgia fell to No. 2 and Ohio State to No 3.

"We realize that rankings so early in a season are certainly fluid. But rankings do help establish a pecking order for things later in the season," USC coach Pete Carroll said in a statement. "As for moving into the No. 1 spot, it's nice to know that people think highly of our team."

Since reaching No. 1 on Dec. 7, 2003, the final-regular season AP poll of that season, USC has been No. 1 in 39 polls, by far the most of any team during that time.

"Some have said the voters are taking our schedule into consideration," Carroll said. "Our philosophy has always been to schedule outstanding opponents. We need to play challenging games like we just did, traveling across the country to open the season at Virginia. Games like that bring out our best and make us stronger as a team."

The latest voting was close. USC received 21 first-place votes and 1,539 points from the 65-member media panel. Georgia had 20 first-place votes and 1,506 points. Ohio State got 15 first-place votes and 1,497 points.

"I'd say we've evolved as pollsters," said Stewart Mandel of SI.com, who moved USC up to No. 1. "In the past, voters just kind of automatically moved teams up and kept teams where they were if they won."

Georgia beat Georgia Southern 45-21 on Saturday and Ohio State opened with a 43-0 win over Youngstown State.

"There's a bit of a growing backlash for the amount of teams that open with I-AA cupcakes," said Mandel, whose book "Bowls, Polls and Tattered Souls" chronicles college football's controversies. "To see a team [USC] go on the road and play a New Year's Day bowl team from last season, and not only play them but destroy them, how could you not reward that team?"

USC also jumped past Georgia to No. 1 in the USA Today coaches' poll, which has the same top five as the AP poll.

"It's definitely a privilege to be No. 1. But it's not heartbreaking to me if we drop," Georgia offensive lineman Josh Davis said. "It doesn't matter right now what we're ranked. What matters is our next game and right now, that's Central Michigan. The only time the polls matter is in December. That's when the polls matter."

While the Bulldogs opened easy, their schedule ultimately should be as difficult as any team's. Georgia's big nonconference test is at No. 15 Arizona State on Sept. 20. The Bulldogs also face six Southeastern Conference rivals that've been ranked in the first two polls.

As for Ohio State, the Buckeyes play at USC on Sept. 13 before getting into the Big Ten schedule.

But of the teams in this week's top 10, USC and Texas are the only ones that don't play an FCS opponent, and the Trojans are the only team that doesn't play a team from a non-BCS conference.

Get the latest 2009 BCS Championship odds at MySportsbook.com.

The last team to drop from No. 1 after a victory was USC last season. LSU jumped from No. 2 to No. 1 when it beat Tulane 34-9, the same week the Trojans edged Washington 27-24 on the road.

The last preseason No. 1 team to lose the top spot after winning its opening game was Florida in 2001. The Gators beat Marshall 49-14, but preseason No. 2 Miami opened with a 33-7 victory over Penn State and the Hurricanes jumped to No. 1 with Florida slipping to second.

The next four teams in the new Top 25 stayed the same: No. 4 Oklahoma (two first-place votes), No. 5 Florida (five first-place votes), No. 6 Missouri (one first-place vote), No. 7 LSU (one first-place vote) and No. 8 West Virginia.

No. 9 Auburn and No. 10 Texas each moved up a spot, taking advantage of Clemson's big drop. Clemson, ninth in the preseason, fell out after losing 34-10 to Alabama on Saturday.

Also falling out after losses were Virginia Tech, Pittsburgh and Tennessee.

Moving into the rankings were No. 21 Fresno State, No. 22 Utah, No. 23 UCLA and No. 24 South Carolina.

Alabama moved up 11 spots after its big victory over Clemson.

The second 10 started with No. 11 Wisconsin, followed by Texas Tech, Alabama and Kansas. BYU and Arizona State were tied for 15th. Rivals BYU and Utah are both ranked for the first time since 1996.

South Florida was No. 17, ahead of Oregon, Penn State and Wake Forest at No. 20.

The final five were all the teams to move into the ranking, except for Illinois, which dropped four spots and tied South Carolina for No. 24.

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